Account Information

When you register with Preferred or submit information to Preferred, a temporary copy of that information is routinely made to prevent accidental loss of your information through a computer malfunction or human error.

Preferred keeps your account information active in our user registration databases in order to provide immediate access to your personalization preferences each time you visit Preferred.

If you ask Preferred to delete your Preferred account, in most cases your account will be deactivated and then deleted from our user registration database in approximately 90 days. This delay is necessary to discourage users from engaging in fraudulent activity.

Please note that any information that we have copied may remain in back-up storage for some period of time after your deletion request. This may be the case even though no information about your account remains in our active user databases.

Servers

The Preferred computers (called "servers") that compile and send your web pages process and store an enormous amount of information every day. These computer records are called "log files."

Log files are used for analysis, research, auditing, and other purposes, as described above. After this information has been used, it is stored and is inaccessible. Until the information is stored, your Preferred ID may remain in our active server log files.

Government Regulations

There is certain information that is required to be kept by Preferred by federal, state and local governing and taxing authorities for up to 7 years. This information is retained in accordance with our Privacy Policy and our Privacy Information Policy.