Web Beacons

Web pages may contain electronic images (called a "single-pixel GIF" or "web beacon") that allow a web site to count users who have visited that page or to access certain cookies. Preferred uses web beacons in the following ways:

Within the Preferred Network

Preferred may use web beacons within the Preferred network of web sites in order to count users and to recognize registered users by accessing Preferred cookies.

Being able to access Preferred cookies allows us to personalize your experience when you visit Preferred web sites that are not on the preferredpackaging.com domain.

Outside the Preferred Network

Preferred may use web beacons for internal auditing purposes and may use web beacons to conduct research on behalf of certain partners on their web sites.

Information recorded through these web beacons is used to report aggregate information about Preferred users. This aggregate information may include demographic and usage information. No personally identifiable information about you is shared with any outside party from this research.

HTML Mail

Preferred's business practices may include web beacons in HTML-formatted email messages (messages that include graphics) that Preferred itself sends in order to determine which email messages were opened and to note whether a message was acted upon.

In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. Advertising networks that serve ads onto Preferred may use web beacons in their advertisements.